Internet Marketing and e-Commerce
Definition of Internet Marketing
Internet Marketing,-in Cyprus-, also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.
It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle.
Online internet marketing is divided into different types:
It is a marketing practice wherein a business pays an online retailer, e-commerce site or blog for each visitor or sales that these websites make for their brand.
This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.
From the name itself, this is a marketing process that involves reaching out to your customers via email.
This type of Internet marketing involves sharing of free valuable content to your target market to convince them to become your loyal customer. This could be done by setting up a business blog.
Search Engine Marketing:
This is a form of marketing that promotes a business through paid advertisement that appears on search engine result pages. This includes paid placement, contextual advertising, paid inclusion or through search engine optimization.
Search Engine Optimization:
Contrary to SEM, SEO uses the unpaid and natural process of promoting content on SERPs. This includes keyword research and placement, link building and social media marketing.
Social Media Marketing:
Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.
Why Internet Marketing is Important?
The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide. What makes this process a best inclusion to your promotional effort is the fact that you don’t need to shell out plenty of money.
In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools. However, it requires you to learn the many facets of Internet marketing so that you’ll know whether your efforts are giving the return on investment that you want for your business.
We specialize in Internet Marketing, Web Design and Development, Search Engine Optimization, and e-Commerce Services, Social Media Marketing, Email Maketing, Advertizing.
Our web marketing services include Social Media, Link Building, Local Search,PPC, Content Creation, Web Design, and Conversion Videos.
We use our expert knowledge in a range of internet marketing services to help bring our clients’ websites to unprecedented levels of success. Through effective online marketing strategies and our expert SEO services, we can help turn your website in to your business’ most powerful lead generator.
We offer Internet Marketing solutions worldwide with a specific emphasis on companies and individuals in Cyprus. We use unique strategies to promote your business and/or web site online to the top of search engines and social media networks.
Organic and Paid Site Placement in Search Engines
- Link Building
- Traffic and Click-Through Analysis
- Social Media Marketing
- Internet advertising
- Search Engine Optimization
- Blog Design
- Blog Writing
- Web Design and Site Development
- E-Commerce Design and Implementation (Online Stores)
Internet Marketing in Cyprus